The value of internal or external relations, direct or with thirds, and of reputation. Yours, but even ours, your guarantee.
Brand equity management
Whether it is a large-scale consumer or a design company, a cultural institution, or an important property project, retaining and developing the brand heritage is an objective that smooths the traditional demarcation between product and corporate communication and that SEC transforms into a virtuous circle of valorisation of facts and opportunities for experiences and sharing.
The division is directed by Tiziana Biasini
A film, a wine, an object for the home... These are “products”, of course, but they are also solutions, stories, worlds that reach others, companies, institutions, people, directly and through social media but also through media third parties experts, consultants. Each has its own path, its target, its horizon and for this SEC guarantees an integrated approach and vertical skills.
The division is managed by Teresa Baroni and Paola Lazzarotto.
Corporate & Financial Communication
SEC accompanies businesses and financial institutions in representing their economic-competitive identity to reference stakeholders and the business community as well as extraordinary finance operations. Media Relations and Digital PR, investor communication, reporting tools, legal and placement advertising... A complete bouquet, secured by specialised professionals.
The division is directed by Daniele Pinosa
Financial Communication Advisor: Marco Fraquelli
Health and healthcare are priority issues on the agenda of the institutions but also for the companies, as well as sensitive issues and regulated markets. Accrediting structures, products, projects, valorising research, inducing new behaviours and lifestyles, requires a careful, strategic and innovative communication able to expand, when needed, the traditional perimeter of public relations to include scientific information, advertising, advocacy.
The division is directed by Laura Arghittu
Corporate Social Responsibility
Sustainability, Social and Security, the three S that transform an organisation into an active subject with its citizenship rights in stakeholder relations. SEC is beside the customer in the analysis of needs and opportunities (compensation, projects, sponsorships), in key relationships (relations with local communities, stakeholder alliances, co-marketing actions) and reputation and valorisation reporting initiatives.
CRS Advisor: Maurizio Maione
External relations and internal communication
Citizens, users, consumers, and employees are decisive interlocutors for institutions and companies but also the “media” towards other stakeholders. However, the relationship with them needs attention, time, closeness, and SEC guarantees this with dedicated teams, able to take on social profiles, editorial and participative products, events, tools, and customer care processes.