Created in 2009, CLAI is a French consulting firm, specialised in corporate communications strategy. CLAI’s approach is based on the principle that peers prescription and recommendation will always outweigh the own issuer communication. We offer our clients to transform their various audiences into ambassadors and defenders. The aim is to place companies or public institutions at the heart of an ecosystem of relay publics, to generate and sustain Corporate advocacy®.
Corporate advocacy® is about leveraging key audiences to create a shared commitment around a company or institution and its corporate brand, to create preference in its favour or to insure its defence when necessary.