SEC Mediterranea

The SEC method, autochthonous vine

At the end of 2002, Gianluigi Conese, Bari-born and educated accounts director at SEC who had launched into his career in Milan, suggested that the company management should set up a business challenge and help disseminate the culture of business communication and public relations throughout Apulia.

And so, in February 2003, SEC Mediterranea was founded in Bari and in the space of a few years it became a point of reference both for companies and institutions and also for the media, thanks to its original ability to combine reliability with versatility, conscientiousness with cheerfulness, and precision with creativity.

In addition to its own direct customers, it also manages those of Group members that are interested in being represented in the south of Italy, a vital requirement for many businesses, and an absolutely unique added value of SEC.


Gianluigi Conese, partner and managing director

Having graduated with distinction in Economics in 1992 from the University of Bari, from 1995 to 2002 he worked in the business communication sector in Milan, first at Publitalia ’80 (advertising sales agency of the Mediaset networks) and subsequently in public relations agencies. Since 1999 he has worked in Sec Relazioni Pubbliche e Istituzionali where he was mainly responsible for events and sponsorship and then for corporate and economic-financial media relations, initiating ‘’, the first Italian web portal for financial communication. Between 2003 and 2006 he was president of the Apulian Marketing and Communication Club, an association founded with the purpose of disseminating the culture of marketing and communication on a regional level. In 2011 he became vice-president of the ‘Terziario Innovativo Comunicazione’ sector of Confindustria Bari and BAT.

Media & digital relations

SEC Mediterranea offers its customers

  • the excellent quality and wide range of its relations with regional, national and foreign media (printed press, radio and television) and with digital media (portals, webzines etc.)
  • a strategic approach managed on a day-to-day basis: press monitoring service to identify media opportunities and sidestep problems; promotion and development of the piece of news (communication, press conference, press lunch, exclusive, etc.) and its spokespersons (statements, interviews)
  • care and development of the customer’s web reputation through relations with bloggers, the dissemination of news tailored for the web on websites, blogs and communities, interaction with social networks
  • analyses and promotion of press clippings and digital news about the company according to the most accredited procedures.

Local presence, institutions and social responsibility

Setting up or running a factory, a property project, a set-off operation…a company can have many, customised requirements for dialoguing with a community and an agency with a strong local presence such as SEC Mediterranea can help the company to converse and negotiate with, listen to and gain popularity in the area where it is located. The agency assists customers in their relations with institutions, the academic world, associations (business, environmentalist, consumer, union, professional etc.), as well as the media. It also provides assistance in the form of monitoring the web and maintaining a web presence (blogs, communities, social networks), to build credibility and reputation, increase popularity and reduce the tendency to create conflicts within and beyond the company.

SEC Mediterranea can create and develop Corporate Social Responsibility programmes for its customers and so initiatives of environmental, cultural and social significance that favour their relations with strategic contacts (institutions, environmental, consumer, business, union, cultural and social organisations, etc.). It is also capable of creating reporting and communication tools that can be used to provide evidence of the party’s social responsibility, such as social reports, environmental balances, videos, exhibitions, etc.

Communication events and tools

Whether they take the form of a show or convention, whether they must be suited for institutional or marketing purposes, SEC Mediterranea can produce turnkey events, looking after both the creative concept of the event and the management of all the organisational aspects, from the choice of location to the layout and materials, the management of the services (catering, interpreters and translators, hostesses, etc.), guest invitation management (mailing lists, postal invitations and telephone recall service), to any ceremonial services and the management of sponsors.

Similarly, by relying on a local network of creative designers, graphic designers, web agencies and production companies as well as others located further afield, it can also assist its customers in

  • creating and producing communication tools such as brochures and catalogues, house organs and newsletters, web sites and look & feels for social channels, videos and multimedia tools
  • developing buzz projects and e-mail marketing, analyses of web conversations, Search Engine Optimization (article marketing, web writing, rewriting URLs, page optimisation).

SEC Mediterranea- key customers

  • ANCE Bari
  • ANCE Puglia
  • Base Protection srl
  • Biscottificio Di Leo Pietro SpA
  • DCS Group srl
  • Distretto produttivo dell’informatica pugliese
  • Exprivia SpA
  • Ferrotramviaria Spa
  • Fondazione Megamark Onlus
  • Formedil-Bari
  • Gruppo Megamark (insegne A&O, Dok, Famila)
  • Italian Leather Group
  • Openwork srl
  • Ordine degli Avvocati di Bari (relazioni media e digital PR)

Where to find us

SEC Mediterranea
via Nicola De Giosa, 55
70121 Bari
Tel. 080.5289670
Fax 080.5727439


Gianluigi Conese
mobile +39 335.7846403

SEC Spa,

Via P. Castaldi, n. 11, Milano, ensures that any personal data provided that will not be communicated or given to any third parties and kept highly confidential. The descision to provide these data (that will be only used according to the use of this web page) is optional; however, if they are not provided, the service requested may not be available. The owner of the data collected is Società SEC Spa headquartered in Milan, via P. Castaldi, 11-

  • The data processor is Anna Milito and the complete list of the processors can be required to the Company via telephone, fax or e-mail.
  • Through filling in and sending the present form, the candidate expresses free consent to the data use previously described.
  • At any time, it can exercise the rights listed in former art 7. D.Lgs. 196/03 and, in particular, ask for the free rectification of its own data or the cancellation of them from our archives through a simple communication to the Company at the following e-mail address:

I authorize SEC Spa headquartered in Milan to use my personal data according to the services provided by this website, as ratified by the Civil Code on personal data protection – Law 196 30th June 2003. I am also aware that without my consent the services required will not be available.

I authorize SEC Spa headquartered in Milan to use my data for informing me about activities or events related to my request and I declare I had read the instructions about this website described hereunder.

Website privacy

Web management instructions related to the use of personal data are described hereunder. It deals with the information on protection of privacy according to article 13 Law 196/2003 – Civil Code on personal data protection for those who interact with web services.
The information refers only to the Portal for Public utility services and not for other websites eventually consulted by the user through links. The information also refers to Raccomandazione n. 2/2001, adopted by the European Authorities for the Protection of personal data, established according to the article 29, law 95/46/CE, on 17th May 2001 with the aim of individuating the basic standards for the online collection of personal data and in particular the methods, the timing and the nature of the information that the owner of the treatment has to provide to the users when they connect to a webpage, regardless of the aims of the connection.

After consulting this website, data related to identified or identifiable persons can be processed. The owner of the data processing is SEC, via Panfilo Castaldi, 11, Milano. O&DS

Kinds of data processed
Surfing data

The IT systems and software procedures in charge of the functioning of this website collect, during their normal work, some personal data whose transmission is implicit in the use of Internet communications protocols. It deals with information that are not collected to be associated to identified users, but that could identify the users through elaborations and associations with data collected by third parties. In this kind of data are included the IP addresses or the extensions used by the users that connect to the website, the URI (Uniform Resource Identifier) addresses in the light of requested resources, the time of the request, the method used to submit the request to the server, the size of the file received, the number code of the answer given by the server (error, good answer, etc.) and other parameters related to the operating system and the information environment of the user. These data are used only to gather anonymous statistic information on the use of the website and to control the correct functioning. They are filed according to time and rules defined by the law.

Data voluntarily provided by the user

The optional, clear and voluntary sending of electronic mail to the addressed indicated on this website implies the acquisition of the e-mail address (necessary to reply the enquiries) and any other eventual personal data contained in the e-mail of the sender.


No personal data of the users are collected from the website. We do not use cookies for the transmission of personal information, neither persistent c.d. cookies that are systems for users tracking. The use of session c.d. cookies (that are not persistently stored on users PC and are deleted by closing the browser) is strictly limited to the transmission of session identifiers (made up of casual numbers generated by the server), that are necessary for enabling the safe and effective navigation of the website. The session c.d. cookies used in this website avoid the recourse to other techniques potentially risky for the navigation of the site and do not allow the collection of identifying personal data of the users.

Data treatment

Personal data are processed by computerized systems for the necessary time to accomplish the aims of this website. We make use of specific safety measures in order to avoid the loss of data, illicit or incorrect uses or non-authorized access.

Users rights

At any moments, the owners of the personal data have the right to get the confirmation of the existence of these data and to know the content and the origin, to check the correctness of the data or to ask for the updating, the integration or the correction (art.7, Law 196/2003). According to the same law, the user has the right to ask for the cancellation, the anonymous change, the stop of the data processed in the event of law violation and to oppose to their processing for legitimate reasons. Any motions should be addressed to SEC.


The link to this website undergoes SEC authorization according to the following conditions:
Whoever wants to insert the link must inform SEC in advance by sending an e-mail to the address:, indicating its own identifying data. To the same address shall be communicated all the changes related to the publication of the link (cancellation, modification, others).

The link to the website is authorized according to the following conditions:

  • the link must not confuse the users about the ownership of the website, the activities of the subjects that creates the link and those offered by the portal
  • the link must direct to the home page immediately

SEC reserves the right to revoke the present authorization at any moment. Anyway, the creation of a link to the site implies the whole acceptance of the rules above.


All the contents (texts, images, videos, graphics, logos, audiovisuals, etc.) and information contained in this website are exclusive property of SEC and/or third parties and are protected according to the law on Royalty (law nr 633/1941 and similar) about patents and intellectual property. These can be either released as Royalty that means that all rights are reserved or as Creative Commons that means that only some rights are reserved.
The reproduction, communication, made available to the public, rental, loan and diffusion without permission of the owner of the copyright s forbidden. All the contents may be downloaded or used only according to the law and anyway cannot be use for commercial purposes. Any violation will be punished according to articles 171 – 174 of the law mentioned above.

Use of the website

In no case SEC can be responsible of any damages directly or indirectly caused by the access to the website, by incapability or impossibility to access it, by the use of the news contained. Quotations used as news or comment are allowed only if accompanied by the indication “SEC” and its url.
SEC is in charge of publish on its website updated news.
SEC has the right to reproduce the texts on other publications. SEC has the right to change the contents of the website and of the legal notes at any moment and without prior information.

Access to other linked websites

SEC as no responsibility for the websites linked to its website. SEC is no responsible for the information gathered by the users through the access to other websites via hypertexts. The owners of the other websites are responsible for the completeness and the information contained and for the legal conditions of their own websites.


Every downloadable element on this website, as for example technical, legal and formal files and software, is freely available according to the terms established by the owner.


SEC do not ensure that the website is free from errors or viruses. SEC and its suppliers are not responsible for the damages to the users consequent to these destructive elements.

Twitter Policy

The Twitter account of SEC Spa is an area where Twitter users can discuss and exchange opinions on the activities carried out by the agency, but also in particular on topics relative to the company, public and corporate communication, the responsibility of doing this job and on the context that influences us and requests our intervention.
It is not a commercial profile, nor is it a customer management platform: those interested in the consultancy services provided by SEC may contact us via the appropriate page of our web site.
Should any user tweet obscene or illegal content, spam, viruses, insults or libellous comments etc. on the profile, SEC will remove the perpetrators from its list of followers, report the tweet as spam and may also take legal action to defend its rights and interests.

Facebook Policy

The Facebook page of SEC Spa is an area where Facebook users can discuss and exchange opinions on what SEC Spa “does” and “thinks”.
For this reason, all comments and posts are more than welcome, provided that they comply with the most basic rules of mutual respect, correct interaction with other users and confidentiality with regard to third party data and information. Should any user post obscene or illegal content, spam, viruses, insults or libellous comments etc. on the page, SEC will cancel these and may also take legal action against the perpetrator.
It is not a commercial profile, nor is it a customer management platform: those interested in the consultancy services provided by SEC can contact us using the Contacts section of our web site.
All images and content posted are protected by our own copyright and/or that of any customers who may have authorised us to post them. They cannot be used by third parties for commercial purposes.